Is your homepage just a middle man?

I clicked on a link in bio, and it took me straight to their store page

It didn't stop at their home page (although they had one).

With one click I was there, ready to buy

If you're Instagram link in bio takes your customers straight to the store page....

I want you to ask yourself these questions:‍

Do you have a homepage simply because you think you should?

Does it serve much value than simply being a middle-man to your store page?

I mean, if you don't use it anyway you may as well remove it entirely.

Think about it like this:

Your  home page isn't just a middle man.

Nor should anyone have one simply because they think they should.

Your home page is a great opportunity put your streetwear brand's Big Idea -

the ideology, lifestyle or ethos behind your brand wrapped up in one concise sentence -

loud and clear for all to see

as the FIRST thing they see.

Because when your prospect clicks that link in your bio and is ready to buy,

your homepage could be the cherry on top

to remind them why today won't be their last time.

Truly,

Elijah